Using a bot on Twitter gives you leverage over competitors in your niche. However, the only way to get the bot to work well is to make sure that you follow a few tried and tested rules. Here are 5 of them.
Rule #1: Know Your Needs
If you don’t know what you want, you will end up with a bot that won’t serve you the way you want it to do. Using bots requires that you find out what you want with your Twitter account and then make sure you get the right bot for the task.
With so many bots on the market, you need to be specific about the kind of tasks you seek to automate. For instance, if you need to grow your followers, you need to get a tool for auto followers on the Twitter platform.
Rule #2: Try Before You Buy
Many marketers have ended up with tools that don’t give them the leverage they want at all just because they didn’t try the tool before using it. Many service providers make sure that they give you a trial run before you use the bot. The trial period gives you access to all the premium features of the bot so that you decide which ones to choose. Usually, you get to use the bot for three days before you decide to buy.
Rule #3: Know Your Bot
Each bot comes with different features that you need to be aware of before you start using it. If you want to get the best out of the bot, it is just right that you know what it does and how it works.
Many bots come as a web interface, which requires you to log in before you can do anything more. With the web interface, you don’t have to download any software; instead, you log in and tweak a few settings then set the bot to manual or auto.
The dashboard gives you access to a wide variety of settings. Make sure you know these settings so that you know when to use them and why you are using them.
Rule #4: The Need for Speed is Paramount
You need to know that speed matters when you decide to use a bot. The faster you set it to operate, the riskier it becomes for you to stay safe on Twitter. The Twitter algorithm is on the look for accounts that seem suspicious and will ban your account or suspend it if they see something that isn’t right.
What you need to do in such a case is to make sure that you know what speed to go for. The different tasks require different speeds, and this is why Twitter has placed a limit on how many tasks you can handle within a certain timeframe.
For instance, new accounts need to get a certain number of followers each day, if you go past this limit, your account gets flagged.
Rule #5: Don’t Stop Being Human
Many marketers forget that Twitter is a social platform that needs you to remain social. This is why you need to understand that some tasks cannot be automated, and these include responding to comments. As much as you automate most of the tasks, you need to add in a human touch to your engagement.
Twitter marketing is one of the best ways to get more buyers and grow your following, but it becomes monotonous and tiring when you do it manually. What you need to do to make things easier is to use a bot to automate your engagement the right way.