When you talk to your family or friends about trying to build your social media presence, you run the risk of sounding like a high school student trying to improve your popularity. If you are making a living as a YouTuber or blogger, however, increasing your social media presence is an important marketing strategy. Earnings from YouTube and from blogs are directly related to the number of people you get to view your channels, and social media accounts are some of the best places to advertise your content. If you’re working on building your social media presence, here are some important tips.
Have a large social media presence
Different types of people use different types of social media accounts: The friends you have on Facebook may not be the same people you interact with on Tumblr or on Instagram. To build your overall social media presence and increase the number of people seeing you and your brand on a regular basis, you may want to consider having multiple types of social media accounts. Some of the biggest social media accounts that you may want to consider include:
One of the best things you can do is to link from each social media account to each other social media account. This can help some followers follow you on multiple streams, which can increase their appreciation of your versatility.
Post good content consistently
Once you’ve decided which social media accounts to keep, your next step is to consistently post good content to each of these accounts. Understanding the differences between the accounts is key to posting consistently good content. While you can get your content to tie together each day, your Twitter post should not look the same as your Instagram post.
This is the one corollary to having multiple types of accounts. If you don’t have the time or skill necessary to properly upkeep multiple types of accounts, then you should choose one type of account to focus on and master before adding a second or third.
Pay attention to your brand
Brand consistency keeps your followers engaged in your content. If you are trying to market yourself as a parenting expert, for example, you don’t want to share a “funny” video that shows kids doing something dangerous. Consider what it is that you want to be known for on social media. Every time you post something on a social media account, it should be working towards that overall perception. This builds trust with your audience and keeps you from alienating audience members and losing followers.
Consider purchasing followers
Believe it or not, it’s possible to purchase followers. Purchased followers is a good idea if you’ve already determined your brand and are posting high-quality content on a consistent basis but are still trying to build your follower base. You’ll want to do your research if you’re considering purchasing followers and determine which social media streams to purchase followers for. For example, here’s where I found the best place to buy Instagram followers from. When making your determination, you’ll want to think about where your target audience is gathering so that your purchased followers hopefully stick around instead of falling off within a few weeks or months of purchasing them.
If there was a quick and easy formula to building your social media presence, everyone would be doing it. The truth is, even with all of these tips, it will take time to build a social media presence that makes sense for you. The most important thing you can do to is work on posting high-quality content that keeps your followers wanting to come back, keep following, and—with a bit of luck—share your content with their audience.