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	<title>Social Media Release</title>
	<link>http://www.socialmediarelease.org</link>
	<description>Best Practices &#038; hRelease News</description>
	<pubDate>Fri, 07 Mar 2008 17:22:58 +0000</pubDate>
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		<title>IABC  Assumes Leadership Role of Working Group for SMR</title>
		<link>http://www.socialmediarelease.org/2008/03/07/iabc-assumes-leadership-role-of-working-group-for-smr/</link>
		<comments>http://www.socialmediarelease.org/2008/03/07/iabc-assumes-leadership-role-of-working-group-for-smr/#comments</comments>
		<pubDate>Fri, 07 Mar 2008 17:22:58 +0000</pubDate>
		<dc:creator>Chris Heuer</dc:creator>
		
	<category>Uncategorized</category><category>hrelease</category><category>pr</category><category>pr2.0</category><category>pressrelease</category><category>publicrelations</category><category>smpr</category><category>smr</category><category>socialmedia</category><category>socialmediarelease</category>
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		<description><![CDATA[Really very excited, and late to post this news here - the folks at IABC have been terrific to work with so far and we are looking forward to collaborating with them on driving the Social Media Release forward, as a format, and as a practice.  The news is on the IABC Web site, [...]]]></description>
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		<item>
		<title>Social Media Releases - A Report from the Field</title>
		<link>http://www.socialmediarelease.org/2008/02/15/social-media-releases-a-report-from-the-field/</link>
		<comments>http://www.socialmediarelease.org/2008/02/15/social-media-releases-a-report-from-the-field/#comments</comments>
		<pubDate>Fri, 15 Feb 2008 17:23:50 +0000</pubDate>
		<dc:creator>Brian Solis</dc:creator>
		
	<category>Insights</category>
	<category>Purpose</category>
	<category>Transformation</category>
		<guid isPermaLink="false">http://www.socialmediarelease.org/2008/02/15/social-media-releases-a-report-from-the-field/</guid>
		<description><![CDATA[by Brian Solis

I recently ran &#8220;The  Definitive Guide to Social Media Releases,&#8221; which has received some great  feedback. Thank you everyone!
Even though it&#8217;s a blog post, it doesn&#8217;t mean that  its shelf life is merely limited to the brief period of time in between new  posts. I&#8217;d like it to live [...]]]></description>
		<wfw:commentRSS>http://www.socialmediarelease.org/2008/02/15/social-media-releases-a-report-from-the-field/feed/</wfw:commentRSS>
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		<title>The Definitive Guide to Social Media Releases</title>
		<link>http://www.socialmediarelease.org/2008/02/14/the-definitive-guide-to-social-media-releases-2/</link>
		<comments>http://www.socialmediarelease.org/2008/02/14/the-definitive-guide-to-social-media-releases-2/#comments</comments>
		<pubDate>Fri, 15 Feb 2008 01:08:22 +0000</pubDate>
		<dc:creator>Brian Solis</dc:creator>
		
	<category>Requirements</category>
	<category>Insights</category>
	<category>Purpose</category>
	<category>Leadership</category>
		<guid isPermaLink="false">http://www.socialmediarelease.org/2008/02/14/the-definitive-guide-to-social-media-releases-2/</guid>
		<description><![CDATA[by Brian Solis

The Social Media Release back in the spotlight once again and is sparking conversations, inspiring experiments, and raising confusion along the way.
This time, intent and distribution take center stage.
Good friends Todd Defren and Christopher Lynn took the time to research how wire services are positioning their products for Social Media. Todd posted the [...]]]></description>
		<wfw:commentRSS>http://www.socialmediarelease.org/2008/02/14/the-definitive-guide-to-social-media-releases-2/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>The Future of the Social Media Release is in Your Hands</title>
		<link>http://www.socialmediarelease.org/2007/10/17/the-future-of-the-social-media-release-is-in-your-hands/</link>
		<comments>http://www.socialmediarelease.org/2007/10/17/the-future-of-the-social-media-release-is-in-your-hands/#comments</comments>
		<pubDate>Wed, 17 Oct 2007 17:18:20 +0000</pubDate>
		<dc:creator>Brian Solis</dc:creator>
		
	<category>Insights</category>
	<category>Transformation</category><category>brian+solis</category><category>hrelease</category><category>pr2.0</category><category>pressrelease</category><category>publicrelations</category><category>smpr</category><category>smr</category><category>socialmedia</category><category>socialmediarelease</category><category>todd+defren</category>
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		<description><![CDATA[
This post was developed jointly by Todd Defren and Brian Solis.
The Social Media Release (SMR) is gaining traction and visibility and is now looked to by many as the savior of the traditional press release - which may honestly be too great a task for any one tool. But, at the very least, the discussions [...]]]></description>
		<wfw:commentRSS>http://www.socialmediarelease.org/2007/10/17/the-future-of-the-social-media-release-is-in-your-hands/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>Social Media Release Moving Forward Again</title>
		<link>http://www.socialmediarelease.org/2007/06/20/social-media-release-moving-forward-again/</link>
		<comments>http://www.socialmediarelease.org/2007/06/20/social-media-release-moving-forward-again/#comments</comments>
		<pubDate>Wed, 20 Jun 2007 19:32:17 +0000</pubDate>
		<dc:creator>Chris Heuer</dc:creator>
		
	<category>General</category>
	<category>Requirements</category>
	<category>Leadership</category><category>hrelease</category><category>pr2.0</category><category>pressrelease</category><category>prx</category><category>publicrelations</category><category>smpr</category><category>smr</category><category>socialmedia</category><category>socialmediarelease</category>
		<guid isPermaLink="false">http://www.socialmediarelease.org/2007/06/20/social-media-release-moving-forward-again/</guid>
		<description><![CDATA[I just got off the phone with Shannon Whitley from PRX Builder and I am very happy to report that he is taking the lead in moving the technical standard for the Microformat forward.  As a result, he is going to be reaching out to many of you who have expressed interest in becoming [...]]]></description>
		<wfw:commentRSS>http://www.socialmediarelease.org/2007/06/20/social-media-release-moving-forward-again/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>The Social Media Release is about getting the facts right</title>
		<link>http://www.socialmediarelease.org/2007/01/20/the-social-media-release-is-about-getting-the-facts-right/</link>
		<comments>http://www.socialmediarelease.org/2007/01/20/the-social-media-release-is-about-getting-the-facts-right/#comments</comments>
		<pubDate>Sat, 20 Jan 2007 21:14:44 +0000</pubDate>
		<dc:creator>Chris Heuer</dc:creator>
		
	<category>General</category>
	<category>Insights</category>
	<category>Purpose</category>
	<category>Transformation</category><category>blogging</category><category>briansolis</category><category>chrisheuer</category><category>robertscoble</category><category>shelholtz</category><category>socialmedia</category><category>socialmediarelease</category><category>stoweboyd</category><category>thirdthursday</category><category>tomforesmki</category>
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		<description><![CDATA[So Stowe Boyd in his infinite wisdom decided to attack the idea of the Social Media Release, in a one sided telling of our conversation at Third Thursday earlier this week.  Rather than take into account anything that anyone else had to say about his pointed criticism, he decided to just repeat his original [...]]]></description>
		<wfw:commentRSS>http://www.socialmediarelease.org/2007/01/20/the-social-media-release-is-about-getting-the-facts-right/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>Edelman Releases Storycrafter - a tool for Social Media Releases</title>
		<link>http://www.socialmediarelease.org/2006/12/05/edelman-releases-storycrafter-a-tool-for-social-media-releases/</link>
		<comments>http://www.socialmediarelease.org/2006/12/05/edelman-releases-storycrafter-a-tool-for-social-media-releases/#comments</comments>
		<pubDate>Tue, 05 Dec 2006 22:16:22 +0000</pubDate>
		<dc:creator>Chris Heuer</dc:creator>
		
	<category>Uncategorized</category><category>pr2.0</category><category>pressrelease</category><category>social+media+news+release</category><category>socialmediarelease</category>
		<guid isPermaLink="false">http://www.socialmediarelease.org/2006/12/05/edelman-releases-storycrafter-a-tool-for-social-media-releases/</guid>
		<description><![CDATA[In the good news we have been waiting for department, Edelman today announced the release of Story Crafter, &#8220;Web-based software tool for helping companies produce and deploy social media news releases.&#8221;  With the only other current offering on the market PRX Builder falling below expectations while exceeding the &#8217;splash via flash&#8217; value, this is really [...]]]></description>
		<wfw:commentRSS>http://www.socialmediarelease.org/2006/12/05/edelman-releases-storycrafter-a-tool-for-social-media-releases/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>SEC Leans Towards Allowing Blogs as Fair Disclosure</title>
		<link>http://www.socialmediarelease.org/2006/11/08/sec-leans-towards-allowing-blogs-as-fair-disclosure/</link>
		<comments>http://www.socialmediarelease.org/2006/11/08/sec-leans-towards-allowing-blogs-as-fair-disclosure/#comments</comments>
		<pubDate>Wed, 08 Nov 2006 09:55:10 +0000</pubDate>
		<dc:creator>Chris Heuer</dc:creator>
		
	<category>Reg FD</category>
	<category>Fair Disclosure</category><category>christophercox</category><category>newsrelease</category><category>pr</category><category>pr2.0</category><category>pressrelease</category><category>publicrelations</category><category>regfd</category><category>sec</category><category>socialmedia</category><category>socialmediarelease</category>
		<guid isPermaLink="false">http://www.socialmediarelease.org/2006/11/08/sec-leans-towards-allowing-blogs-as-fair-disclosure/</guid>
		<description><![CDATA[In a clear and succesfull attempt to show the power of Blogs as an open and credible conversation platform that seemingly meets the requirements of Fair Disclosure, SEC Chief Christopher Cox replied to Scott McNeely&#8217;s letter requesting clarification on whether the Internet adequately meets those requirements.  Thanks to Kevin Dugan for the heads up [...]]]></description>
		<wfw:commentRSS>http://www.socialmediarelease.org/2006/11/08/sec-leans-towards-allowing-blogs-as-fair-disclosure/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>How To Write a Social Media Release - for everyone involved in PR, marketing and communications</title>
		<link>http://www.socialmediarelease.org/2006/11/03/how-to-write-a-social-media-release-for-everyone-involved-in-pr-marketing-and-communications/</link>
		<comments>http://www.socialmediarelease.org/2006/11/03/how-to-write-a-social-media-release-for-everyone-involved-in-pr-marketing-and-communications/#comments</comments>
		<pubDate>Fri, 03 Nov 2006 18:58:37 +0000</pubDate>
		<dc:creator>Brian Solis</dc:creator>
		
	<category>Uncategorized</category>
	<category>General</category>
	<category>Insights</category>
		<guid isPermaLink="false">http://www.socialmediarelease.org/2006/11/03/how-to-write-a-social-media-release-for-everyone-involved-in-pr-marketing-and-communications/</guid>
		<description><![CDATA[I ran this post over at PR2.0, but it is also appropriate to have a home here at Socialmediarelease.org. 
The content has been modified a bit since so much has happened over the last few days.  Most notably, Chris Heuer created this site dedicated to Social Media Releases (SMRs), presented the format for the SMR at the recent [...]]]></description>
		<wfw:commentRSS>http://www.socialmediarelease.org/2006/11/03/how-to-write-a-social-media-release-for-everyone-involved-in-pr-marketing-and-communications/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>The impact of the Social Media Release and how it changes everything&#8230;</title>
		<link>http://www.socialmediarelease.org/2006/11/02/the-impact-of-the-social-media-release-and-how-it-changes-everything/</link>
		<comments>http://www.socialmediarelease.org/2006/11/02/the-impact-of-the-social-media-release-and-how-it-changes-everything/#comments</comments>
		<pubDate>Thu, 02 Nov 2006 07:05:55 +0000</pubDate>
		<dc:creator>Chris Heuer</dc:creator>
		
	<category>Insights</category>
	<category>Purpose</category><category>hrelease</category><category>pr2.0</category><category>pressrelease</category><category>prx</category><category>publicrelations</category><category>smpr</category><category>smr</category><category>socialmediarelease</category><category>todddefren</category><category>tomforemski</category><category>wire services</category><category>wireservices</category>
		<guid isPermaLink="false">http://www.socialmediarelease.org/2006/11/02/the-impact-of-the-social-media-release-and-how-it-changes-everything/</guid>
		<description><![CDATA[It is clear that we have hit a very raw nerve in the pursuit of the Social    Media Release concept and that the time has come to update the stale concept    and practices of the traditional press release. This is particularly true in    light of the [...]]]></description>
		<wfw:commentRSS>http://www.socialmediarelease.org/2006/11/02/the-impact-of-the-social-media-release-and-how-it-changes-everything/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>Elements of the Social Media Release</title>
		<link>http://www.socialmediarelease.org/2006/11/02/elements-of-the-social-media-release/</link>
		<comments>http://www.socialmediarelease.org/2006/11/02/elements-of-the-social-media-release/#comments</comments>
		<pubDate>Thu, 02 Nov 2006 06:31:33 +0000</pubDate>
		<dc:creator>Chris Heuer</dc:creator>
		
	<category>Requirements</category><category>hrelease</category><category>pr</category><category>pr2.0</category><category>pressrelease</category><category>publicrelations</category><category>smpr</category><category>smr</category><category>socialmediaclub</category><category>socialmediarelease</category>
		<guid isPermaLink="false">http://www.socialmediarelease.org/2006/11/02/elements-of-the-social-media-release/</guid>
		<description><![CDATA[Before diving deep into the key elements of the Social Media Release that we    have identified over the course of our discussion, it is important to note some    of the key drivers of this effort and some of the things that are not yet adequately    addressed.
Primarily [...]]]></description>
		<wfw:commentRSS>http://www.socialmediarelease.org/2006/11/02/elements-of-the-social-media-release/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>Launching the Social Media Release Blog</title>
		<link>http://www.socialmediarelease.org/2006/10/30/launching-the-social-media-release-blog/</link>
		<comments>http://www.socialmediarelease.org/2006/10/30/launching-the-social-media-release-blog/#comments</comments>
		<pubDate>Mon, 30 Oct 2006 06:07:51 +0000</pubDate>
		<dc:creator>Chris Heuer</dc:creator>
		
	<category>General</category><category>socialmediarelease socialmedia bestpractices pr pr2.0 publicrelations pressrelease newsrelease</category>
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		<description><![CDATA[So I am finally finished with the really basic configuration and customization of this blog, but there is much more work to do.  The Social Media Release Working Group has been discussing the requirements for the past month.  We will be posting the result of those conversations here later this week along with [...]]]></description>
		<wfw:commentRSS>http://www.socialmediarelease.org/2006/10/30/launching-the-social-media-release-blog/feed/</wfw:commentRSS>
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