Social Media Release

by Brian Solis

I recently ran “The Definitive Guide to Social Media Releases,” which has received some great feedback. Thank you everyone!
Even though it’s a blog post, it doesn’t mean that its shelf life is merely limited to the brief period of time in between new posts. I’d like it to live […]

by Brian Solis

The Social Media Release back in the spotlight once again and is sparking conversations, inspiring experiments, and raising confusion along the way.
This time, intent and distribution take center stage.
Good friends Todd Defren and Christopher Lynn took the time to research how wire services are positioning their products for Social Media. Todd posted the […]

So Stowe Boyd in his infinite wisdom decided to attack the idea of the Social Media Release, in a one sided telling of our conversation at Third Thursday earlier this week. Rather than take into account anything that anyone else had to say about his pointed criticism, he decided to just repeat his original […]

It is clear that we have hit a very raw nerve in the pursuit of the Social Media Release concept and that the time has come to update the stale concept and practices of the traditional press release. This is particularly true in light of the […]