Social Media Release

by Brian Solis

I recently ran “The Definitive Guide to Social Media Releases,” which has received some great feedback. Thank you everyone!
Even though it’s a blog post, it doesn’t mean that its shelf life is merely limited to the brief period of time in between new posts. I’d like it to live […]

by Brian Solis

The Social Media Release back in the spotlight once again and is sparking conversations, inspiring experiments, and raising confusion along the way.
This time, intent and distribution take center stage.
Good friends Todd Defren and Christopher Lynn took the time to research how wire services are positioning their products for Social Media. Todd posted the […]

This post was developed jointly by Todd Defren and Brian Solis.
The Social Media Release (SMR) is gaining traction and visibility and is now looked to by many as the savior of the traditional press release - which may honestly be too great a task for any one tool. But, at the very least, the discussions […]

So Stowe Boyd in his infinite wisdom decided to attack the idea of the Social Media Release, in a one sided telling of our conversation at Third Thursday earlier this week. Rather than take into account anything that anyone else had to say about his pointed criticism, he decided to just repeat his original […]

I ran this post over at PR2.0, but it is also appropriate to have a home here at Socialmediarelease.org. 
The content has been modified a bit since so much has happened over the last few days.  Most notably, Chris Heuer created this site dedicated to Social Media Releases (SMRs), presented the format for the SMR at the recent […]

It is clear that we have hit a very raw nerve in the pursuit of the Social Media Release concept and that the time has come to update the stale concept and practices of the traditional press release. This is particularly true in light of the […]