Comments on: The Future of the Social Media Release is in Your Hands http://www.socialmediarelease.org/2007/10/17/the-future-of-the-social-media-release-is-in-your-hands/ Best Practices & hRelease News Wed, 09 Jul 2008 10:53:39 +0000 http://wordpress.org/?v=2.0.4 by: RIP Press Releases « THE STATE’S UNIVERSITY INNOVATES JOURNALISM PROGRAM http://www.socialmediarelease.org/2007/10/17/the-future-of-the-social-media-release-is-in-your-hands/#comment-20056 Tue, 12 Feb 2008 20:59:31 +0000 http://www.socialmediarelease.org/2007/10/17/the-future-of-the-social-media-release-is-in-your-hands/#comment-20056 [...] The Future of the Social Media Release is in Your Hands [...] […] The Future of the Social Media Release is in Your Hands […]

]]> by: Michael http://www.socialmediarelease.org/2007/10/17/the-future-of-the-social-media-release-is-in-your-hands/#comment-19419 Tue, 05 Feb 2008 14:27:23 +0000 http://www.socialmediarelease.org/2007/10/17/the-future-of-the-social-media-release-is-in-your-hands/#comment-19419 This is telling. After four months, I'm the first person to leave a substantive comment that's not spam? This seems to show that it's difficult to start a two-way conversation even when among public relations professionals. All along I've been skeptical of the SMR because overall it seems to only package elements together and doesn't encourage a conversation with the audience. I plan a further discussion at wordymouth.com looking at how to develop conversations, and then link to content, without having to create a new-fangled tool. This is an important discussion and I'm encouraged that the research and feedback is proving my point. This is telling. After four months, I’m the first person to leave a substantive comment that’s not spam? This seems to show that it’s difficult to start a two-way conversation even when among public relations professionals.

All along I’ve been skeptical of the SMR because overall it seems to only package elements together and doesn’t encourage a conversation with the audience. I plan a further discussion at wordymouth.com looking at how to develop conversations, and then link to content, without having to create a new-fangled tool.

This is an important discussion and I’m encouraged that the research and feedback is proving my point.

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